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Media Relations

Traditional journalism is still alive and well. But it doesn’t have a firm hold in remaining the dominant source of news. Audiences are fragmenting across new information sources.  Journalists are working for multi-media outlets: social media, newspapers, websites, blogs, local TV, network TV news, cable TV, radio, magazines and ethnic media.  Technology is “democratizing” the media, and there’s a new breed of “citizen journalists” heralding the news.

This is a lot to track. Finding your perfect media niche is becoming more complex each year. We’re here to place your news and optimize your exposure.

We build relationships with journalists who are covering your industry and reaching your target audiences. Our media relations tactics are a mixture of both traditional person-to-person contacts and new media interactivity. We believe this approach yields the best results for you.