New Breed of Communications: SEO PR

Technology creates all sorts of new channels for communications. With this innovation, public relations professionals are reinventing the tactics to get messages to target audiences. In terms of media relations, we push the messages to journalists, and journalists often search the Internet when researching for stories. MessageCoach Public Relations aims to reach them through direct communications and indirectly through content on strategic websites.
The term for this has emerged on webopedia and wikipedias. Here’s a definition for SEO PR: A combination of the words Search Engine Optimization (SEO) and public relations (PR). It is a combination of writing press releases and other marketing papers for search engine optimization purposes to generate leads as well as traffic to a Web site.
Our team places press releases and case studies on credible websites where people will find information about a company, event, trend or innovation. While we give first priority to the relationships between clients and their target media, SEO PR is a secondary benefit for providing information to the public.
If you’re looking to optimize your news through SEO PR, here’s our advice:
• Be strategic about your press releases. The messages should provide news, not just something to flag search engines.
• Key words matter. While we mourn the fall of the inverted pyramid, we do recommend narrowing down the words that you think people will use in search engines to find you. And then use them in the lead and summaries of your news releases.
• Be absolutely sure about your final draft. Once your news hits the Internet, it’s very hard to recall it.
• Upload your news releases on credible websites. White hat all the way. There are paid and free press release distribution websites, as well as article websites. You also should upload and submit them to credible blogs and websites that accept press release submissions.
• Use press release for your social media messages. It’s a good way to keep your closest associates informed about your activities.
• Track your key words to see how you rank in search engine sessions. If you fall lower than you’d like, get more news out there using those key words, or change them to get in front of the people you want to reach.
If you want to learn more about these processes, contact us. We can give you more advice on SEO and SEO PR. They really go together like peas and carrots.