MessageCoach Public Relations has been working with entrepreneurs and emerging organizations since opening our doors in 2004. It’s extremely gratifying to help them build their first media and industry relationships and start telling their stories. Here are a few.
We helped a group of technologists who came to Michigan to build a managed services and hosting company. They started with a powerpoint presentation to get their first customers, and now they’ve grown into a multi-million dollar business with nearly 200 employees and several high-tech facilities.
An entreprenuer who built a move management business became so attractive in her industry that a mega commercial real estate company approached the company and acquired it. We helped them with internal and external communication through that transition of change.
We worked with an economic development group to showcase the entrepreneurs in an incubator. Many of those entrepreneurs (technology and manufacturing groups) graduated from that incubator to become viable businesses and employers in the community.
Many entrepreneurs already know the benefits of public relations and how it supports their emerging brands and businesses. When they ask for our help, we analyze their markets, define their messages, map routes to target audiences and execute the publicity tactics. Measurement of these campaigns helps us determine the next steps in sharing their stories.
In today’s digital world, news goes out so many different ways. People have so many ways to find and follow news. Here’s a short list: Traditional news outlets, social media, search engines, customized news wires, traditional networking, electronic networking, and face-to-face/one-on-one meetings (which we believe are still critical).
In traditional media relations, there are thousands of people working for global news organizations, and each person has a specific audience and news interest. Using targeted media lists and good news judgment, we share entrepreneur stories with these influential journalists who need to stay on top of industry developments for their audiences. We help entrepreneurs build these media relationships, both interactively and interpersonally.
We’ve managed so many successful entrepreneur news campaigns. We’ve retained many clients, and our business grows with their emerging businesses. Other clients have grown so much that they’ve graduated to bigger PR firms. Whether entrepreneurs want full service public relations or one-time campaigns, we’re here to help.